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Research papers

Idolised advertising

This paper sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.The nature of the program offers multiple touch points for viewers to form bonds with the event....

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Jim Alexander, Doug Peiffer
June 18, 2004
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Citation

Alexander and Peiffer (2004a, June 18). Idolised advertising. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/idolised-advertising